How to destroy your brand in 5 easy steps.
How to destroy your brand in 5 easy steps.
13 DECEMBER 2016
Category: Branding
Author: Seb Waligorski
How to destroy your brand in 5 easy steps.
We have been writing a lot about branding and the things that you should be doing. This time, we will tell you about things you should NOT be doing unless you want to ruin your brand.
1. Do not show respect to your customers
Treat your customers like they were nothing more than walking wallets who cannot think for themselves. Being unfriendly and unhelpful when engaging with your customers is an easy way to get a bad reputation. Do not respond to their emails and talk to them like they are just wasting your time and never bother about being polite.
2. Build a clunky website full of annoying pop-ups
There is nothing worse than
![Business website, rh technology](https://www.ionize.co.uk/wp-content/uploads/2016/12/wtfisthis-20090530-222443.jpg)
3. Don’t bother about staying true to your values
You claim to provide the best quality products on the market? Don’t bother with your quality control. Failing to deliver on your brand’s promise is the best way to disappoint customers. They will no longer trust you and rest assured they will share their stories with others ruining your brand.
![Business website, rh technology](https://www.ionize.co.uk/wp-content/uploads/2016/12/website-new-website-rh-tech-rh-technologies.jpg)
4. Ignore complaints
Every company fails to deliver from time to time. Quick reaction, an apology and good compensation can remedy the situation and actually strengthen your brand. Why
5. Post irrelevant content on your social media
![](https://www.ionize.co.uk/wp-content/uploads/2016/12/sacco-tweet1.png)
Read more about 2014 Biggest Twitter Fail here.
Avoid those 5 easy steps and save your business.
You can call our Branding Team or use the form below if you need help:
0333 014 2035
7am-7pm, Monday-Friday
![Author: Pete Gypps](https://www.ionize.co.uk/wp-content/uploads/2022/12/pete-profile-round.png)
Author: Pete Gypps
Director of Business Development
Specialisations in transforming SMB and Enterprise businesses from On-Premise Communication products to Cloud Technology.
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