Facebook and Google came about to be the biggest online platforms, which largely define the way we communicate, search and know. Any change to policies of either of these giants will impact billions of people.

Both Facebook and Google have recently updated their algorithms. In this article, We will explain what the changes are about, how will they impact businesses and how can you prepare and adjust to them.

Facebook

Mark Zuckerberg has been taking Facebook new places as of recent. In June 2017 he provided the new mission statement – “bring the world closer together”. This is, however, not just a flashy sentence to make headlines with. Some real policy changes followed it.

The latest Facebook algorithm update serves as a confirmation.

On 12th January 2018, Mark Zuckerberg posted a long update on his Facebook account.