Your logo is a crucial part of your business. If you read our articles you know that your brand isn’t just your logo, it’s much more than that. It doesn’t mean that your logo isn’t important. On the contrary, your logo is the foundation of your brand. Because it is so important you should be careful when designing it.

Other branding efforts aim to build a positive image of your company. So that people will associate your company with the values that you stand for. The purpose of your logo is different. It builds brand recognition so that customers think of your brand whenever they see your logo.

That is why you should follow certain rules when designing it.

Your logo should fit your company. It will be everywhere, on your products, on your website, business cards, or even company’s notepad’s and pens. You want it to reinforce your brand and carry your message. Take “Nike” for example, their logo is very simple, but it is also dynamic. A perfect match for a company designing sport shoes.

Colours used in your logo are also very important. Together with fitting shape colours in your logo can carry a powerful message and help customers recognise you instantly.

Your logo should be simple! Because you want it to be everywhere, it needs to look good no matter if it is on a pen or a lorry. Keeping it simple can help you scale it to different sizes. It also makes it easier for people to remember and that should be your goal.

Your logo is a ‘face’ of your company, changing it with no reason can make you look unprofessional and make it more difficult for your customers to recognise your brand. You may want to read more about rebranding to understand when is the right moment to change your logo.